The Levers of AI Persuasion: What the New Science Paper Reveals — and Why Campaigns Cannot Ignore It

Originally published on Substack on December 11, 2025.

This article discusses a December 2025 Science paper on AI persuasion and the questions it raises about persuasiveness, accuracy and measurement. It places the research alongside the author’s observations about conversational technology, with the study discussion, qualifications and full argument available in the original Substack essay linked below.

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