Ideas

Most of my work comes back to one question: how does public opinion move?

These are the frameworks I use to think about movement, persuasion, narratives, intelligence and decision-making. They have developed through polling, campaign experience, data analysis and newer forms of narrative intelligence—and they continue to evolve as the evidence changes.

The Movement Framework

Position. Direction. Velocity. Volatility.

The Persuasion Window

When voters remain open to change—and how that window closes.

Narrative Intelligence

Understanding how narratives form, spread and translate—or fail to translate—into opinion movement.

Signal Scarcity

In an environment of unlimited information, identifying genuine signal becomes increasingly valuable.

The Intelligence Stack

Polling. Narrative intelligence. Analytics. Different instruments answering different questions.

The Action Loop

Detect. Decide. Deploy. Reallocate.

These ideas are developed further in Data, Politics, and the Future.