Christopher S. Wilson
Pollster. Data scientist. Political strategist.
I’ve spent more than three decades measuring what people think. Today, I’m increasingly interested in a harder question: how does public opinion move?
I study how opinions form and change, how narratives accelerate or arrest that movement, when persuasion remains possible, and how polling, narrative intelligence, data science and AI can help decision-makers recognize change sooner.
CEO, EyesOver and Stratus Intelligence · Founder, WPA Intelligence · 2021 Pollster of the Year
Understanding Movement
Polls are very good at telling us where opinion stands. Strategy often depends on something harder: understanding what is changing, why it is changing, who is moving, how quickly, and whether there is still time to do something about it.
That problem sits at the center of my work across polling, narrative intelligence, analytics and AI.
Ideas I’m Exploring
The Movement Framework
Position. Direction. Velocity. Volatility.
The Persuasion Window
When voters remain open to change—and how that window closes.
Narrative Intelligence
Understanding how narratives form, spread and translate—or fail to translate—into opinion movement.
Signal Scarcity
In an environment of unlimited information, identifying genuine signal becomes increasingly valuable.
The Intelligence Stack
Polling. Narrative intelligence. Analytics. Different instruments answering different questions.
The Action Loop
Detect. Decide. Deploy. Reallocate.
Selected Writing
The Hidden Metrics Deciding Elections (That Polling Can’t See)
Public Opinion & Movement
The Slopaganda Election
Narrative Intelligence
Most Media Plans Are Structurally Wrong
Campaigns, Data & AI
Lessons From Wins, Losses and a 2,045-Vote Oklahoma Runoff
Lessons From the Arena
Current Work
EyesOver
Narrative intelligence for understanding how conversations, sentiment and narratives are changing.
Stratus Intelligence
Survey research, analytics and public-opinion intelligence.
I founded WPA Intelligence and spent much of my career in polling, analytics and political strategy before moving into the intersection of traditional opinion research, narrative intelligence and AI.
About Chris
Christopher S. Wilson is CEO of EyesOver and Stratus Intelligence and founder of WPA Intelligence. A pollster, data scientist and political strategist, his career has included presidential, gubernatorial, congressional and international campaigns, as well as extensive work in public-opinion research and political analytics. He was named the American Association of Political Consultants’ 2021 Pollster of the Year.
